Information We Collect

When you reach out to us for corporate flower arrangements or gift services, we gather information you choose to share. This includes your name, company name, email address, phone number, delivery addresses, and any specific requirements for your floral needs. We also collect payment details when you place orders, though these are processed securely via our payment partners.

For our corporate clients, we may collect additional business details such as company registration information, preferred delivery times, and budget considerations. This helps us deliver a service tailored to your organizational needs.

Our website automatically gathers certain technical data when you visit. This includes your IP address, browser type, device information, and how you navigate our site. We use this information to enhance site performance and understand how clients discover our services.

How We Use Your Information

We primarily use your personal information to fulfill flower orders and deliver excellent customer support. This includes processing orders, arranging deliveries, sending confirmations, and following up to ensure your satisfaction.

• Processing and fulfilling your flower orders and gift arrangements
• Communicating about order status and delivery timelines
• Providing customer support and responding to inquiries
• Improving our services based on your feedback and preferences
• Sending relevant updates about our services (with your consent)
• Maintaining records for business and legal compliance purposes

We also utilize aggregated, non-personal information to analyze market trends and enhance our operations. For instance, we might examine which types of arrangements are favored in different seasons to better prepare inventory.

With your explicit consent, we may send information about seasonal offerings, special promotions, or new services that could interest your business. You can opt out at any time by using the unsubscribe link in our emails or by contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data stays within our business ecosystem and is shared only when necessary to provide our services or to comply with legal requirements.

We work with trusted service providers who assist us in delivering our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to protect your information and to use it only for the specific services they perform for us.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal obligations applicable to our operations in London and across United Kingdom.

Data Security and Protection

We take data security seriously and employ multiple layers of protection. Our systems use encryption for sensitive data transmission, secure servers for data storage, and regular security updates to guard against threats.

Physical security measures protect our office systems, and access to personal information is limited to employees who need it for their work. Our team receives ongoing training on privacy practices and data handling procedures.

Payment details are processed through secure, encrypted systems that comply with industry standards. We do not store full credit card numbers on our systems—this information is handled by certified payment processors who specialize in secure financial transactions.

While we employ strong security measures, no system is completely immune to risk. We continuously monitor and update our security practices to address evolving threats and maintain high protection standards.

Your Rights and Choices

You hold several rights regarding your personal information. You can request access to the data we hold, ask us to correct inaccurate information, or request deletion of your data where legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We retain your information only as long as necessary for business and legal purposes. Order records are kept for accounting and warranty reasons, while marketing preferences remain until you ask us to remove them.

When we no longer need your information, we securely delete or anonymize it. Some data may be kept longer if required by United Kingdom business laws or for legitimate interests like preventing fraud.

Cookies and Website Technology

Our site uses cookies to enhance your browsing experience and to help us understand how visitors use our site. Cookies are small files stored on your device that remember preferences and enable certain site features.

Essential cookies are necessary for proper site function—they enable basic features like navigation and access to secure areas. These cookies do not collect personal data and are automatically enabled when you use our site.

We employ analytics cookies to learn how visitors interact with our website. This helps us identify popular content, optimize page performance, and improve user experience. This information is collected in aggregate form and does not identify individual users.

You can manage cookie settings through your browser preferences. However, disabling certain cookies may affect some features and your overall browsing experience.

Business Transfers and Changes

If Modern Strategy Platform undergoes major business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We would inform you of such changes and ensure your data remains protected under privacy standards consistent with this policy.

In the unlikely event that we cease operations, we would ensure your information is either securely transferred to a successor entity with appropriate privacy protections or securely deleted in accordance with data protection best practices.

Updates to This Privacy Policy

We may periodically update this privacy policy to reflect changes in our practices, services, or legal requirements. When substantial changes occur, we will notify you by email or post a notice on our site before they take effect.

Minor updates for clarity or administrative changes may be made without prior notice. We encourage you to review this policy from time to time to stay informed about how we safeguard your privacy.

Children's Privacy

Our services are intended for businesses and adult consumers. We do not knowingly collect personal information from individuals under 18. If we become aware that we have inadvertently collected data from someone under 18, we will promptly remove that information from our systems.

Parents or guardians who believe we may have collected information from their child can contact us using the information below, and we will address the matter promptly.

International Data Considerations

Our primary operations are based in United Kingdom, and we store and process data within United Kingdom jurisdiction. However, some service providers may process data across borders. When this occurs, we ensure appropriate safeguards are in place to protect your information in line with applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those related to business operations, financial transactions, and customer data handling. Our practices align with evolving privacy standards in United Kingdom's digital economy.